Open Table
MOM INTERRUPTED
We’re all guilty of it- letting our phones distract us while dining with loved ones. For Mother’s Day, OpenTable wanted to help make it easier to disconnect so you can reconnect by introducing Dining Mode. Dining Mode would essentially reward OpenTable customers for choosing to put their phones away for an entire meal. Launching Dining Mode on Mother’s Day felt like the perfect fit, and to get the message out, we wanted to have fun with just how distracting phones can be, even if you’re talking to the most charming, entertaining mothers ever.
Agency: Carmichael Lynch
ECD: Allison Hayes
CW: Annika Lapakko
Connecting with Real Moms
We even had real families sit down with their moms to test how well they knew each other. These same questions were turned to into tablemats that was placed on tables at participating restaurants.
