Heritage Tea Branding & Campaigns
Under my agency, Noisemakers, I create a full-scale branding campaign for the Black-owned tea company, Heritage Tea. Aimed at providing Black women rest and self-care. Now in Target. This campaign is probably the best example of what I can accomplish on even the tightest of budgets.
I designed the product labels and all of the branding designs. I styled, art-directed, and shot/edited tabletop photos for a 4-season campaign for product photography. For lifestyle, we invited the talent to my home for a tea hang- I directed the photographer, Sydney Roberts, and shot all of the videos for a thanksgiving social video. Overall we created a feel that is elegant, playful, cozy, and aspirational. #Blackgirlluxury
Gratitude Holiday Video
As I said, we shot a run & gun video in my home of Black women in communion, enjoying each other’s time. I gave them women light direction, letting them just naturally connect and capturing as many genuine moments I could. I also wrote the narration, voiced by Heritage’s owner Raeisha Williams.
