Betterment
OUTSMART AVERAGE
Betterment is an online investment company poised to revolutionize the old way of investing. We launched their first major advertising campaign with a simple message to experienced investors: stop being fine with fine and Outsmart Average investing techniques. And the perfect person to deliver this revolutionary message is the badass Maggie Siff.
Agency: Fallon
Creative Directors: Jeff Kling, Jason Bottenus, Nikki Baker
Copywriter: Zee Carlstrom