Betterment

OUTSMART AVERAGE

Betterment is an online investment company poised to revolutionize the old way of investing. We launched their first major advertising campaign with a simple message to experienced investors: stop being fine with fine and Outsmart Average investing techniques. And the perfect person to deliver this revolutionary message is the badass Maggie Siff. 

Agency: Fallon

Creative Directors: Jeff Kling, Jason Bottenus, Nikki Baker

Copywriter: Zee Carlstrom

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