THE COVEN

The Coven is a collaborative community and co-working space designed with women and non-binary folks in mind. 

It is inspired by the magic that happens when strong women come together for a common cause. The design of the branding and art direction of the space itself was is wrapped up in lore, vitality, and a proudly femme aesthetic. 

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The first thing one notices when walking into the space is the Witchin Women Mural that I designed. Featuring over 50 badass women throughout history who have one way or another taken a stance or shattered glass ceilings and of course, been villanized for doing just that. 

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The mark I design has a multitude of meanings. I knew early on that the Coven's identity should be an outlined mark, which could also be looked at as hollow- a space to be filled. 

The V is an upside witch's hat and also a variation on the female V symbol. The connected O and E becomes a key icon when flipped, again alluding to a space to be unlocked but also the tool to open up new opportunies and enlightenment. 

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Patterns made out the V and Key icons are used throughout the space in all of printed and social materials. 

Yes, that is Ilhan Omar giving a speech in front of her likeness on the mural.

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LASHBAR

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FIRST AVE GTVO

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ANTI-TOBACCO COUPONING

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WOMEN'S VOTE

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MY SISTER 

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L+L design are the talented duo behind the 2018 rebrand of My Sister, a streetwear brand aimed at ending sex trafficking and exploitation.

I spent two months in the position as Head Art Director of the streetwear brand where I designed assets for digital, social, experiential pop-ups and merchandise. 

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OTHER MARKS &  THINGS

 
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