HEINZ | PACKET ROLLER

Agency : Weiden + Kennedy

In 2020, Heinz was experiencing a ketchup shortage with the uptick of take-out. We couldn’t do anything about that- but we COULD invent a tool make sure that folks got every last drop of the ketchup packets they could get their hands on. Enter, the Heinz Packet Roller, my first patented-invention and likely silliest idea ever.