Honorable Mentions
A collection of older smaller projects that I still love.
Silk Fortunes
The Plume Fortune digital experience was born from a brief with a small budget to create straightforward social posts about the creamer's new taste, new packaging, and new flavor Pumpkin Spice. Boring.
So with the insight that there's something mysterious about a coffee creamer plume. It's almost....magical....we took the opportunity to deliver them this microsite that allowed fans to get answers to life's toughest yes or no questions. In an ode to the Magic 8 Ball from our respective youths, our microsite allowed fans to type in a yes or no question. Upon hitting "Ask" they would be served a randomly selected video of Silk almond creamer being poured into coffee in a chalice. As the plume formed, so would their answer.
Agency : Fallon
Creative Director: Rick Utzinger
Copywriter: Alex Frecon
Kayak - All the Filters
We created a series of stop-motion social videos to celebrate the ultra-specifc nature of Kayak’s search filters.
Agency: Carmichael Lynch
Creative Director: Josh Leutz
Copywriter: Michelle Lippman
Silk - Tastes Like Better
For the second round of the Tastes Like Better, starring the Silk Man, we wanted to literally open with a splash. These spots announce the new formula of Silk Unsweetened Almond Milk in a fun and unexpected way.
Agency : Fallon
Creative Director: Rick Utzinger
Partner AD: Rob Stone
Copywriter: Miles Brown
Lime-a-rita | Have-a-rita Social
Fun Social Media Videos for Lime-A-Rita. I hand-illustrated and animated the neon effects and art directed the shoot
Agency: Fallon
Creative Director: Jason Bottenus
Copywriter: Rick Utzinger
BTN Basketball
Big Ten Network had a new APP, BTN2GO. They wanted the world (and their fans) to know about it. So we positioned the app as the one-stop shop for all things "your team." If you were a fan of a big ten school, this app would have everything you needed, from news, to highlights, to live game streams.
We had to achieve this during the Big 10 Basketball Media day. We had 10 minutes with each coach and were not allowed to use any props or complex dialogue. But we did have is dope-ass illustration skills at our disposal.
Agency: Fallon
Creative Director: Rick Utzinger
Partner AD: Meredith O'Berg
Copywriter: Alex Frecon
Arby’s - 5 for 5 deal
In the already established tone of the long-running We Have the Meats campaign, we created a tongue-in-check name “5 for 5 Plus Tax” for a pretty sweet value deal. We also create 3 spots to promote it.
Agency: Fallon
Copywriter: Alex Frecon
Creative Director: Rick Utzinger
