I still can’t believe I’m writing this, but Grey Poupon was cool and wild enough to let us turn the famously fancy mustard into wine! We worked with a vineyard to create a custom blend of white wine that was just as flavorful and spicy as their mustard. Grey Poupon is made with white wine, so naturally, we made a white wine with mustard, seeds, and all. It sold out in just a day and got lots of media buzz.

Agency |Weiden + Kennedy

CDs: Felipe Ribero, Laddie Peterson, Christine Santora

CW: Farin Nikdel