OUTSMART
AVERAGE

BETTERMENT 

Betterment is an online investment company poised to revolutionize the old way of investing. We launched their first major advertising campaign with a simple message to experienced investors: stop being fine with fine and Outsmart Average investing techniques. And the perfect person to deliver this revolutionary message is the badass Maggie Siff. 

Creative Directors: Jeff Kling, Jason Bottenus, Nikki Baker

Copywriter: Zack Carlstrom

 

 

SILK FORTUNES

The Plume Fortune digital experience was born from a brief with a small budget to create straightforward social posts about the creamer's new taste, new packaging, and new flavor Pumpkin Spice. Boring.

So with the insight that there's something mysterious about a coffee creamer plume. It's almost....magical....we took the opportunity to deliver them this microsite that allowed fans to get answers to life's toughest yes or no questions. In an ode to the Magic 8 Ball from our respective youths, our microsite allowed fans to type in a yes or no question. Upon hitting "Ask" they would be served a randomly selected video of Silk almond creamer being poured into coffee in a chalice. As the plume formed, so would their answer. 

Creative Director: Rick Utzinger

Copywriter: Alex Frecon

GET YO PLUME FORTUNE

 

INTERNATIONAL DELIGHT

International Delight is creamer brand based around the unabashed/ and sometimes absurd love for the creamer first, coffee second. So to fully lean in and dramatize that love for sweet coffee drinks, we created these social videos that celebrate how the delicious iced coffee makes you feel. 

And what's the best time for iced coffee? Summer Coffee Season Time of course!

Creative Director: Patrick Figueroa

Copywriter: Zack Carlstrom

 

 

TASTES LIKE BETTER

For the second round of the Tastes Like Better, starring the Silk Man, we wanted to literally open with a splash. These spots announce the new formula of Silk Unsweetened Almond Milk in a fun and unexpected way. 

Creative Director: Rick Utzinger

Partner AD: Rob Stone

Copywriter: Miles Brown

 

 

BTN BASKETBALL

Big Ten Network had a new APP, BTN2GO. They wanted the world (and their fans) to know about it. So we positioned the app as the one stop shop for all things "your team." If you were a fan of a big ten school, this app would have everything you needed, from news, to highlights, to live game streams. 

We had to achieve this during the Big 10 Basketball Media day. We had 10 minutes with each coach and were not allowed to use any props or complex dialogue. But we did have is dope ass illustration skills at our disposal.

Creative Director: Rick Utzinger
 

Partner AD: Meredith O'Berg   Copywriter: Alex Frecon

 
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To announce the arrival of the Big Ten Basketball Tournament in New York City for the first time ever, we did a series of eye-catching illustration installations in key areas around the city. 

Illustrators: Van Orton

Copywriters: Charlie Kuhn, Miles Brown

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ARBY'S 5FOR5

In the tone of the We Have the Meats campaign, we created a funny title for the value deal we are promoting. 

Copywriter: Alex Frecon

 

LIME-A-RITA SOCIAL

Fun Social Media Videos for Lime-A-Rita. I hand illustrated the neon-effects shown. 

Creative Director: Jason Bottenus

Copywriter: Rick Utzinger

 

SCIENCE MUSEUM MUMMIES

I'm proud to say my first campaign came with a brief about mummies (fun fact: I spent years as an aspiring Egyptologist). The Science Museum of Minnesota was to exhibit the Field Museum's award-winning Mummies:New Secrets From the Tombs. Our task was to inspire intrigue in the Minnesota science-lovers about a show that was absolutely new way to exhibit mummies due to the new technology. We had no prior access for shooting anything about the exhibition but a few low-res scans, but we still managed to make them feel dynamic and honor their stories respectively. In addition to the two spots, there was a billboard installation that started wrapped in mummy-like canvas and was slowly uncovered over the course of a few weeks. 

Creative Director: Tom Gabriel

Copywriter: Jeff Schuller

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